TACTICAL WORK

"Doing It, Doing It, Doing It" is often what defines a successful healthcare practice for the doctors that own them.  Unless they are physically "Doing It" (performing patient care as a doctor) every day, the practice ceases to exist.  Sure, they may take a vacation now and then, but the expenses continue and they return to a more painful financial situation than when they left.  Their formal training prepared them to be great clinicians and some basic practice management techniques helped attract patients and fill the appointment book.  But none of their previous education prepared them to tame the time consuming beast they created.  

TACTICAL WORK IS WHAT WE CALL "WORKING IN YOUR PRACTICE"


STRATEGIC WORK

Many doctors consider them selves to be entrepreneurs.  But most are living what we call The E-Myth or the entrepreneurial myth.  True entrepreneurs do what we call strategic work.  They work "on their business" as opposed to working "in their business".  Their practice is no longer dependent on their patient care skills to survive.  This is not to say they can't do tactical work when they wish.  It's just that they know the difference between their tactical and strategic roles.  They also know which role is the most critical to the long term success of their business AND THEIR SANITY!   So, to summarize -- 

STRATEGIC WORK MEANS WORKING ON YOUR PRACTICE".  It is what separates entrepreneurs from those who live the entrepreneurial myth.    It provides them freedom to live life on their terms.  Now, let's examine the most effective way in which to do this strategic work.  


SYSTEMS ARE THE KEY TO WORKING STRATEGICALLY

So what is the most effective way to work strategically?  As an entrepreneur you will need people to manage your business processes.  But as we all know, it can be difficult to manage the people who in turn manage those processes.  Systems, then, are where the true strategic work lives.  If we can plug people into appropriate systems, our business will run efficiently.  McDonalds is the perfect example.  They have a very high employee turnover rate and frequently hire inexperienced people.  But their efficient systems allow a McDonalds owner to turn out a Big Mac the same way time after time.    


PRIORITIZING AND AUTOMATING BUSINESS SYSTEMS

There are many complex systems and moving parts that make up a successful healthcare practice.  How does a busy doctor/owner that wants to start working strategically begin the process?  There are two components that require consideration.  First, we must determine which systems are most critical to the business and then those systems must be automated so that they run on autopilot.  Otherwise, the owner spends too much time manually managing systems that may not be critical to the practice.  This is where Promethean Ventures can help.  

We specialize in identifying and automating the systems in the optometry sales cycle that fuel practice growth.