Thank you Steve Vargo for creating a high quality digital product dedicated to the success of private practice optometry. This digital magazine gives us access to strategies used by the most innovative and entrepreneurial ODs of our time.
When I graduated from optometry school in 1976, it was still possible to know nothing about business and still survive (I'm very grateful for that:) But in 2014, it requires an entrepreneurial mindset and sound business skills to thrive in private practice. OD Success Magazine is a welcome addition my OD toolbox. Here is how Steve describes his creation: